Case Study: National Express captures authentic commuter imagery with Jask Creative

National Express delivers 70 lifestyle images with Jask Creative

National Express, a major UK bus operator, faced the challenge of capturing authentic lifestyle imagery that represented its diverse audience and aligned with its brand values of warmth and care. They commissioned Jask Creative to provide a bank of photography and videography.

Jask Creative executed a carefully planned photoshoot using everyday-looking models to create authentic scenes of commuters and travelers. The vendor delivered a suite of 70 standout images, providing National Express with a versatile asset bank for use across its web, social media, and advertising campaigns.

National Express