Case Study: McCarthy Stone achieves clear, aspirational product storytelling with Jask Creative

McCarthy Stone creates 40-person campaign visuals with Jask Creative

Jask Creative was engaged by McCarthy Stone, a developer of award-winning retirement properties, to create visual assets that would clearly define its three product offerings for its target markets. The challenge was to produce a suite of assets including video, digital content, and design layouts for national press and direct mail.

The solution from Jask Creative involved an exhaustively planned photoshoot and videography campaign. This included careful casting, location selection, and art direction to achieve an authentic yet aspirational look. The result was a collection of high-quality, product-specific imagery that was utilized across all marketing channels. Jask Creative also developed a new advertising style for McCarthy Stone to maximize the impact of the new visual assets.

McCarthy Stone