Case Study: McCarthy & Stone boosts lead response with Jask Creative's national advertising campaign

McCarthy & Stone boosts lead response 112% with Jask Creative

McCarthy & Stone sought to create a standout national advertising campaign with authentic imagery and video. They engaged Jask Creative to orchestrate multiple photoshoots, requiring meticulous planning to capture genuine, relatable moments that would resonate with their audience.

Jask Creative executed an intensive planning phase, scouting locations, selecting models, and sourcing props to ensure realism. Their approach of connecting models with activities they genuinely enjoyed brought authentic scenes to life. The resulting assets led to a national campaign where McCarthy & Stone achieved a 112% uplift in door-drop lead response and a 41% uplift in direct mail lead response.

McCarthy & Stone