Case Study: Concentric AB unifies global brands and boosts engagement with Jask Creative’s multilingual WordPress website

Concentric AB boosts visitors 51% with Jask Creative

Concentric AB, a leading global pump manufacturer, needed a new multilingual group website to unify its recently acquired businesses. Their challenge was to create a platform that supported multiple languages, preserved legacy brand identities, and included a secure customer portal with user-level permissions for product documentation. They enlisted Jask Creative for web development to address these needs.

Jask Creative developed a future-proof WordPress multisite solution, incorporating custom tagging to manage products across markets and a secure area for customer documentation. The results were significant, including a 51% increase in visitors and over 3,600 enquiry form submissions. The website was praised by stakeholders for successfully integrating the businesses while being user-friendly and easy to navigate.

Concentric AB