Case Study: Civitec Group unites five brands with Jask Creative

Civitec Group unites six brands with Jask Creative's 200-page brand guidelines

Jask Creative was enlisted by Civitec Group, a European consortium of five companies in the civil engineering industry, to create a cohesive brand structure following an acquisition. The challenge was to unify the diverse portfolio by developing a new parent company name and identity, along with refreshed individual brand identities for each business under the group.

Jask Creative delivered a comprehensive branding and creative design solution. The process involved stakeholder consultations and thorough research, resulting in a modern, unified brand identity documented in a 200-page set of guidelines. The new identities successfully positioned the brands for growth and reinforced their presence on the European stage, with the client reporting high satisfaction with the on-time delivery and final result.

Civitec Group