Case Study: Bibby Financial Services redefines its global brand with Jask Creative

Bibby Financial Services rolls out new brand across 9 countries with Jask Creative

The customer, Bibby Financial Services, faced the challenge of updating its global brand identity to reflect a new tech-focused strategy without losing its established family heritage and relationship-driven nature. They engaged the vendor, Jask Creative, for branding and creative design services to articulate this new direction.

Jask Creative developed a new corporate narrative and visual identity, which included a unique brand device called the 'Bibby line'. The solution was rolled out globally and was well-received, successfully positioning the brand for a digitally savvy audience. Jask Creative also provided a Marketing Vault for easy asset access, ensuring consistent and recognizable branding across the customer's nine international countries.

Bibby Financial Services