Case Study: Hyatt Regency Seattle achieves streamlined guest wayfinding and dynamic digital marketing with JANUS Displays

How Seattle’s largest hotel used digital signage as a wayfinding and marketing tool

Hyatt Regency Seattle, the Pacific Northwest’s largest hotel with more than 1,200 guestrooms and extensive conference space, needed a wayfinding and marketing solution that reflected Seattle’s tech-forward, sustainable culture and helped guests and event organizers navigate the large property. The hotel partnered with JANUS Displays to implement a comprehensive digital signage strategy.

JANUS Displays custom-installed video walls, interactive directories, touchscreens, meeting room boards and digital menu boards—recessed into hotel walls and matched to Hyatt Regency branding—and provided onsite training for staff. The system improved guest wayfinding and event promotion, enabled dynamic marketing of conferences and amenities, saved staff time and resources, reduced paper use and energy consumption, and created new advertising opportunities, delivering clear operational and sustainability benefits and a strong ROI.

Hyatt Regency

Eric

Marketing Coordinator