Case Study: The Steele Group elevates its modern farmhouse brand with Janszen Media

The Steele Group showcases 10 named homes with Janszen Media

The Steele Group, a family-owned custom home builder in Columbus, faced a challenge as their website did not reflect their modern farmhouse brand or appeal to their key audience: women making family-focused home decisions. Their previous site lacked a clear process, had an unorganized portfolio, and used an ineffective contact form. They enlisted Janszen Media for a comprehensive solution involving website design, branding, and SEO.

Janszen Media rebuilt the website from the ground up, creating a new brand identity with warm textures and personal messaging. They added a detailed "Getting Started" page outlining the build process, organized the portfolio with named homes, and implemented a qualification form to better understand potential clients. The result for The Steele Group is a website that now accurately reflects their brand and equips them to have more informed initial conversations with serious buyers.

The Steele Group