Case Study: Wallapop Drives 36% YoY Lister Growth with Jampp

Wallapop drives 36% YoY lister growth with Jampp

Wallapop, a leading app for buying and selling second-hand products, faced a decline in new user listings and a rising cost-per-lister, signaling a need for a more resilient user acquisition strategy. To address this challenge, they partnered with vendor Jampp for a User Acquisition solution.

Jampp implemented a strategy using its Juno AI-powered tech stack to evaluate consumer potential in real-time and deployed impact-driven creative formats like tutorial and carousel ads. This approach successfully lowered the friction for new users to list their first item. The partnership drove a 36% year-over-year growth in lister acquisition for Wallapop.

Wallapop