Case Study: Tokocrypto achieves 72% more first trades with Jampp App Retargeting

Tokocrypto boosts first trades by 72% with Jampp

Tokocrypto, a regulated crypto asset trading platform in Indonesia, partnered with the vendor Jampp to address the challenge of turning new app users into long-term customers. Their goal was to maximize user retention and drive incremental conversions, specifically first trades, in a highly competitive market.

Jampp implemented an App Retargeting strategy for Tokocrypto, which involved advanced audience segmentation to re-engage lapsed users and rigorous creative testing. The solution successfully drove a 72% increase in first trades and decreased the cost per acquisition (CPA) by 33%.

Tokocrypto