Case Study: Takeaway.com scales app marketing and drives transparency with Jampp

Takeaway.com standardizes tracking across 6 events with Jampp

Takeaway.com, a leading online food delivery marketplace in Europe and Israel, faced challenges with fragmented and inconsistent app event tracking across its different country-specific apps. This lack of standardization created headaches for optimization and reporting. To address this, they partnered with the mobile programmatic advertising platform Jampp.

Jampp helped Takeaway.com implement a simplified and standardized tracking setup, reducing the number of events from around 80 to just 6 core events. This provided clear, comparable data across all markets. The partnership with Jampp provided Takeaway.com with greater transparency, access to quality programmatic inventory, and key insights, effectively acting as an extension of their in-house team. This scalable approach supported the company's strong growth, even during the challenging market conditions of the pandemic.

Takeaway.com