Case Study: Serasa boosts mobile app signups with Jampp CTV

Serasa boosts app signups by 20% with Jampp CTV

Serasa, a leading data tech company in Brazil, faced the challenge of scaling its mobile business by attracting high-quality users to its app. To achieve this growth, they partnered with vendor Jampp to explore Connected TV (CTV) as a new performance channel.

Jampp implemented its CTV solution for Serasa, leveraging the big-screen impact of TV ads to drive mobile app installs and signups. The solution was integrated with Serasa's MMP to measure cross-screen conversions in real time. As a result, Jampp helped Serasa achieve a 92% increase in app installs and a 20% boost in signups across their campaigns.

Serasa