Case Study: Rappi launches Click2Rappi and expands brand reach with Jampp’s programmatic platform

Rappi shortens purchase cycles by 20% with Jampp

Rappi, Latin America's "everything app", partnered with vendor Jampp to launch a new advertising platform called Click2Rappi. This initiative, part of RappiOne, was designed to enable brands to connect digital ads directly to purchases within Rappi's delivery ecosystem, providing a fully measurable marketing channel.

Using Jampp's programmatic DSP technology, the solution powered Click2Rappi's self-serve platform, allowing for real-time campaign control and access to mobile-first audiences. The results included a significantly shortened purchase cycle, with 20% of orders happening immediately and 80% within three days of ad interaction, and enabled direct ROAS measurement. Jampp's integration provided Rappi's partners with massive reach outside major walled gardens and efficient optimization tools.

Rappi