Case Study: PubNative advances programmatic transparency with Jampp

PubNative advances programmatic transparency with Jampp’s 100% programmatic platform

PubNative, a mobile SSP and programmatic ad exchange, partnered with the vendor Jampp to address the industry-wide challenge of achieving greater transparency and control in mobile programmatic advertising. Jampp, which had transitioned to a 100% programmatic approach for user acquisition and retargeting, sought supply partners that could provide higher visibility and improved technology for its clients' campaigns.

The solution involved Jampp working with PubNative as a select supply partner, leveraging its transparent open exchange, advanced in-app header bidding solution, and multi-layered ad verification setup. This collaboration provided Jampp's clients with access to high-quality, brand-safe inventory and the granular insights enabled by programmatic technology. While the case study does not provide specific campaign metrics for this partnership, it highlights the joint initiative to promote transparency and combat ad fraud within the mobile advertising ecosystem.

PubNative