Case Study: Paramount+ boosts app growth for Super Bowl season with Jampp

Paramount+ highlights 8.5M AMA with Jampp

Paramount+, a major streaming service, partnered with the mobile marketing platform Jampp to leverage the massive audience and engagement opportunities presented by the Super Bowl. Their challenge was to capitalize on this major event to drive app installs, boost user engagement, and increase session times amidst intense competition from other streaming platforms.

Jampp implemented a comprehensive event-based strategy for Paramount+, focusing on key periods before, during, and after the Super Bowl. The solution involved testing and scaling high-impact ad formats like CTV-to-mobile ads, utilizing dynamic creatives with football-themed visuals, and deploying deep links to guide users to relevant in-app content. As a result, Paramount+ achieved an impressive Average Minute Audience (AMA) of 8.5 million during the 2024 Super Bowl, surpassing a key competitor's previous audience numbers and capturing a larger, highly engaged viewership.

Paramount+