Case Study: ironSource boosts in-app monetization and automation with Jampp

ironSource runs majority of traffic through LevelPlay bidding with Jampp

The customer, ironSource, a mobile mediation platform and marketplace for gaming apps, sought to optimize monetization and supply path efficiency for its publisher and advertiser partners. The vendor, Jampp, collaborated with ironSource through its programmatic demand-side platform (DSP) to help address this challenge.

Jampp's solution involved leveraging ironSource's LevelPlay in-app bidding technology to automate monetization processes and increase competition for premium ad demand. This partnership provided ironSource's partners with high-quality, brand-safe inventory and sophisticated targeting technology. The results included a significant boost in traffic running through automated bidding, increased ARPDAU (Average Revenue Per Daily Active User) for developers, and a reduction in manual operational efforts.

ironSource