Case Study: Fetch Rewards drives performance growth with Jampp CTV

Fetch Rewards scales CTV to 20% of budget with Jampp

Fetch Rewards, a mobile rewards app, initially viewed Connected TV (CTV) as an awareness channel to support its linear television presence. The challenge was to determine if CTV could be a true performance channel accountable for user acquisition and other business outcomes, requiring a new approach to measurement and attribution. They worked with vendor Jampp on their CTV advertising product.

Jampp implemented a CTV performance campaign for Fetch Rewards, which was held to outcome-based KPIs. The solution quickly proved that CTV was highly performant for acquiring new users. Results showed that new users acquired through CTV delivered efficiencies on par with other channels and comprised 18-20% of their budget. An unplanned campaign pause created an inadvertent test, proving CTV's incremental value and its strong halo effect on boosting user resurrection rates.

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