Case Study: Welsh Government advances healthy weight communications with JamJar

Welsh Government tackles 26.9% childhood overweight rates with JamJar

The Welsh Government faced a significant public health challenge, with over half of Welsh adults and a quarter of children starting school experiencing overweight or obesity. Recognizing the complexity of the issue, which is driven by modern lifestyles and food systems, they sought to implement a whole systems approach. They commissioned the vendor jamjar to develop a suite of communication assets to support this national program.

jamjar crafted key messages, developed a communications strategy, and created a full visual identity for the program. Their solution included designing infographics, a bilingual explainer animation, and a series of presentations and documents to effectively communicate the whole systems approach across Wales. This work by jamjar provided the Welsh Government with the essential tools to promote and enable a coordinated national effort to address healthy weight.

Welsh Government