Case Study: Valleys to Coast (v2c) boosts resident engagement with JamJar's 'I'm In' campaign

Valleys to Coast (v2c) drives 25,515 video views with JamJar

Valleys to Coast (v2c) needed to launch a new Customer & Community Voice Commitment to better involve its residents in decision-making. The housing association engaged the vendor jamjar to create a distinctive campaign identity and a suite of inclusive assets that would inspire trust and participation.

jamjar developed a flexible identity system for the "I'm In" campaign, centered around a bold, bilingual wordmark. The solution included a wide range of physical and digital assets, plus an emotive hero video featuring real tenants. This approach led to impressive results, including over 25,500 video views, a 41.6% newsletter open rate, and more than 1,500 direct customer interactions in the first month, successfully embedding the new initiative into the organization's governance.

Valleys to Coast (v2c)