Case Study: Vale Town Centres boosts high street footfall with JamJar’s Santa’s Post Offices

Vale Town Centres brings nearly 2,000 children to Santa’s Post Offices with JamJar

Vale Town Centres, a council-led initiative, partnered with vendor JamJar to address the challenge of driving footfall and encouraging local high street support during the crucial Christmas trading period.

JamJar created and managed a "Santa's Post Office" pop-up event across two town centers. Their solution included developing the event's visual identity, securing locations, sourcing props, producing all materials, and staffing the event with elves. This initiative resulted in nearly 2,000 child visits. Most significantly, JamJar's work led to 64% of attending families shopping locally that day, and 95% reported the event encouraged them to support their high street in the future.