Case Study: Vale of Glamorgan boosts local food producers’ visibility with JamJar’s launch campaign

Vale of Glamorgan launches food directory with JamJar and drives 10 high-performing social posts

The Vale of Glamorgan council sought to launch a new online directory to promote its community of local food and drink producers. Their challenge was to develop a compelling campaign to support the directory's launch, which required strong narrative messaging and engaging social content to champion sustainability and community pride. They appointed the vendor, JamJar, for this creative work.

JamJar developed the "Discover the Taste of the Vale" campaign, crafting its narrative and a distinctive visual identity with hand-drawn illustrations. The vendor created a suite of social media content to spotlight producers and encourage local engagement. The results included a clear, consistent brand voice, ten high-performing social posts, increased visibility for local producers, and a strong foundation for future growth, earning positive client feedback.

Vale of Glamorgan