Case Study: Vale of Glamorgan Council strengthens community engagement with placemaking branding by JamJar

A JamJar Case Study

Preview of the Vale of Glamorgan Council Case Study

Vale of Glamorgan Council launches placemaking branding across 4 towns with JamJar

The Vale of Glamorgan Council sought to engage its communities around new placemaking plans for its four towns. To support this, they commissioned the vendor JamJar to create a cohesive branding and communication strategy, including an umbrella brand and localized sub-brands.

JamJar developed a complete visual and verbal identity system with the concept "Your Place, Your Say." This included logos, a color palette, and a suite of communication templates for social media, print, and event materials. The solution provided the Council with the necessary assets to consistently promote its placemaking activities and effectively apply for Welsh Government funding.


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