Case Study: Vale of Glamorgan Council boosts local business digital confidence with JamJar

Vale of Glamorgan Council boosts digital confidence with JamJar, achieving 92% more confident marketers

The Vale of Glamorgan Council sought to support local visitor-facing SMEs who felt overwhelmed by the rapidly evolving digital marketing landscape. These businesses, in sectors like tourism and food and drink, lacked confidence and were unsure where to focus their efforts to improve their online presence. Partnering with vendor JamJar, the council commissioned a practical digital marketing training program to address this challenge.

JamJar designed and delivered a series of highly interactive workshops tailored to the specific needs of the attendees. The solution focused on building confidence and providing actionable skills, such as creating video content and optimizing Google Business Profiles. The results were highly positive: 100% of attendees rated the workshop positively, 92% felt more confident managing their digital marketing, and 83% planned to create video content immediately. JamJar's program achieved an average recommendation score of 9.67 out of 10.

Vale of Glamorgan Council