JamJar
48 Case Studies
A JamJar Case Study
Techniquest, an educational charity and one of the UK's first science discovery centres, faced the challenge of raising its profile and awareness of its fundraising opportunities around its 30th anniversary. The vendor, JamJar, was appointed to handle media relations and social media engagement to meet these objectives.
JamJar implemented a multi-phase campaign featuring a regional tour, a celebrity artist collaboration, a high-profile astronaut visit, a flagship business event, and an adults-only evening. The solution generated 203 media pieces, over 3.3 million social media impressions, and 8,692 engagements. This success raised the charity's profile, helped secure new funding, and led to a long-term retainer with JamJar.