Case Study: Swansea University Event Services achieves a distinctive brand refresh with jamjar

Swansea University Event Services refreshes its brand across 2 campuses with jamjar

Swansea University Event Services sought to grow its presence and stand out in a competitive market by commissioning a brand refresh from jamjar. The challenge was to develop a distinctive, engaging brand that balanced the university's core identity with a fresh, differentiated visual and verbal identity for its Event Services department.

jamjar implemented a comprehensive solution that included a new visual identity with a custom color palette and graphical elements, a refined tone of voice, and a bilingual tagline. The results established clear brand differentiation, enhanced visual appeal for target audiences, and ensured consistent communication across all marketing channels through new brand guidelines.

Swansea University Event Services