Case Study: Swansea Bay Sports Park creates a unified brand identity with JamJar

Swansea Bay Sports Park creates a unified brand across 3 facilities with JamJar

Swansea Bay Sports Park, an integration of facilities from Swansea University, Swansea Council, and the Wales National Pool, faced the challenge of creating a new, unified brand identity that represented its three core partners and diverse audiences. They commissioned the vendor, JamJar, to develop a logo and visual identity for application across all marketing materials and site signage.

JamJar created a logo inspired by Swansea Bay's coastline, using interconnected curves and lines to form shapes from the venue's initials and represent its three facilities. The solution included a bold color palette aligning with partner brands and graphical devices to symbolize movement. The final identity successfully unified the partners and was rolled out across signage and marketing assets. JamJar provided brand guidelines to ensure consistent future application.

Swansea Bay Sports Park