Case Study: Slim Chickens boosts Cardiff launch buzz with JamJar

Slim Chickens launches Cardiff venue with JamJar and 80+ US restaurants behind it

Slim Chickens, an American restaurant chain expanding into the UK, hired jamjar to create buzz and drive footfall for its new Cardiff location. The challenge was to target the general public, businesses, and students to support the launch while also encouraging app downloads and growing an Instagram following.

jamjar developed a multi-faceted PR and events campaign rooted in local research. They partnered with the Cardiff Devils ice hockey team and enlisted food artist Nathan Wyburn to create live portraits at the launch event. The solution included targeted tastings, a student dipping challenge, and social media promotions with local partners. The vendor successfully generated significant media attention and social engagement to promote the new restaurant opening.

Slim Chickens