Case Study: Public Health Wales builds a trusted bilingual vaccination identity with jamjar

Public Health Wales builds a trusted vaccination identity with JamJar, backed by research and public testing across Wales

Public Health Wales, the national public health agency, needed to develop a strong and trustworthy bilingual visual identity for its immunization programs to boost public confidence. They commissioned the branding and design agency jamjar to create this new identity, which was to be informed by research and behavioral science to ensure it resonated with the target audience.

jamjar developed the visual identity through extensive research, public engagement, and concept testing. The solution included a logo incorporating a shield and heart, a strategic color palette, audience-specific sub-brands, and a library of tailored photography. The result was a flexible and authoritative identity that Public Health Wales was very happy with, enabling them to communicate more effectively across varying audiences and resources.

Public Health Wales