Case Study: Powys Health Charity builds a brand for all of Powys with jamjar

Powys Health Charity reaches more people across Powys with JamJar

Powys Health Charity, the charitable arm of Powys Teaching Health Board in Wales, needed a distinctive brand identity to help it stand out and better connect with its local community. The challenge was compounded by a general lack of awareness about health board charities. They commissioned the agency JamJar to develop a new brand strategy and visual identity.

JamJar developed a comprehensive brand strategy centered on the strapline "Taking care of Powys," which shifted the focus to why the charity exists. The solution included a new logo featuring a heart graphic inspired by Powys's geography and a warm, personal tone of voice. The client reported that the new brand has been received amazingly well, helping them reach more people and do more for the community across Powys.

Powys Health Charity