Case Study: PedalCover Insurance achieves 1,000+ clients and boosted online visibility with jamjar

Pedalcover Insurance attracts 1,000+ clients and 993,667 impressions with JamJar

Pedalcover Insurance, a provider of bespoke insurance for cyclists and triathletes, faced the challenge of raising awareness and driving traffic to its new website in a niche market. The vendor, JamJar, was tasked with an integrated campaign to reach this passionate audience and promote online quote requests.

JamJar implemented a community-focused strategy utilizing athlete ambassadors, event sponsorships, targeted online ads, and a content plan to position Pedalcover authentically. The results included over 990k social media impressions, a significant rise in SEO rankings for key terms, and over 20k website users. For the client, JamJar's efforts led to Pedalcover exceeding its first-year expectations by attracting over 1,000 customers.

Pedalcover Insurance