Case Study: Morris Brothers refreshes heritage brand and website with JamJar

Morris Brothers refreshes its brand and website with JamJar, showcasing over 16,000 lines of stock

JamJar was approached by Morris Brothers, a long-established retail institution in Tenby, to update its brand with a contemporary feel while honoring its rich heritage. The challenge was to refresh the company's logo, shop front signage, and website to ensure it resonated with both its history and its future vision.

The solution from JamJar involved extensive research, including a customer survey, which informed a rebrand centered on trust and local history. They created a flexible new logo and symbol inspired by Tenby's architecture and the store's original ledgers. JamJar also designed a new responsive website to improve the customer journey and applied the refreshed branding to the shop front to maximize high street footfall.

Morris Brothers