Case Study: Midsomer Norton Cultural Consortium creates a vibrant place brand with JamJar

Midsomer Norton Cultural Consortium creates a vibrant place brand with JamJar using 4 signature tiles

The Midsomer Norton Cultural Consortium, a collective of local groups and businesses, commissioned the creative agency jamjar to develop a new place brand for the town. Their challenge was to create an identity that would celebrate Midsomer Norton's distinctive local character and heritage, showcase its cultural offerings, and empower the local community to adopt the brand for their own events.

jamjar conducted in-depth research into the town's history and character, leading to the creation of a unique logo and a suite of graphical tiles reflecting local landmarks and culture. They developed a flexible brand system with seasonal color palettes and provided comprehensive brand guidelines along with marketing assets and templates. The result was a vibrant new place brand that successfully achieved the consortium's goals, though no specific measurable impacts were detailed in the case study.

Midsomer Norton Cultural Consortium