Case Study: Mermaid Quay boosts dog-friendly appeal with JamJar's campaign

Mermaid Quay launches a two-day dog-friendly campaign with JamJar

Mermaid Quay, a retail and leisure destination in Cardiff Bay, wanted to promote itself as a dog-friendly location. They worked with vendor JamJar to create a comprehensive marketing campaign involving branding, digital assets, and event promotion to achieve this goal.

JamJar designed a visual identity and applied it to a range of materials, including window stickers, posters, and digital graphics. They produced a photoshoot on location to create high-impact imagery for a dedicated web page and a promotional campaign. JamJar also supported the client in organizing and promoting a launch event, utilizing social media advertising, media relations, and outdoor advertising. The client reported that the campaign delivered a consistent message across all channels and successfully maximized visual impact.

Mermaid Quay