Case Study: Dirty Martini boosts Cardiff launch success with JamJar

Dirty Martini exceeds sales by 10.2% with JamJar

Dirty Martini, a sophisticated cocktail bar group, planned to open its first venue outside of London in Cardiff. The challenge was to launch the new bar and create significant buzz for its opening. The company appointed jamjar to manage this event and its associated social media campaigns.

jamjar executed a multi-faceted campaign focused on digital media, strategic partnerships, and an exclusive launch event. Their efforts included engaging local influencers, creating exclusive content and competitions with Wales Online, and developing a targeted social media strategy using the hashtag #DirtyintheDiff. The results were substantial, including over 57 media pieces, a social following of nearly 10,000, and 7,928 database subscribers. For the client, jamjar's work led to the new venue exceeding its budgeted sales by 10.2% in its first six months and generating over 12,000 prebooked covers.

Dirty Martini