Case Study: Cwm Taf University Health Board boosts hard-to-fill NHS applications with JamJar

Cwm Taf University Health Board increases hard-to-fill job applications by 53% with JamJar

Cwm Taf University Health Board faced a UK-wide challenge in recruiting NHS staff, as its traditional methods were proving stale and unsuccessful. The health board partnered with vendor JamJar to create an innovative digital recruitment campaign targeting both UK-based and overseas doctors.

JamJar developed a campaign centered on the concept "C is for….Cwm Taf UHB. Care to join us?" which highlighted the health board's key strengths. The solution included a dedicated microsite, a 360-degree video, targeted advertising on YouTube, Sky Go, and social media, along with video case studies. The campaign achieved over 6 million views and a 53% increase in applications for hard-to-fill roles, leading to the successful filling of 16 previously difficult-to-recruit posts.

Cwm Taf University Health Board