Case Study: Virgin Voyages creates bold onboard venue identities with James Ross Advertising

Virgin Voyages launches bold onboard brand identities with James Ross Advertising

Virgin Voyages enlisted James Ross Advertising to create bold and distinctive brand identities for a select group of bars and lounges on its inaugural ship, the Scarlet Lady. The challenge was to design cohesive yet individual visual systems for dozens of unique venues, ensuring each aligned with Virgin's high-energy ethos while enhancing guest wayfinding and the overall onboard experience.

James Ross Advertising developed custom brand marks through a highly collaborative partnership with the Virgin Voyages team. The solution included creating unique visual identities, designing mobile wayfinding tools, and producing cabin collateral. The results were a fully launched brand with strong identity and clear differentiation, which generated immediate consumer interest and engagement in digital channels.

Virgin Voyages