Case Study: Swiss Navy Achieves National Retail Growth with James Ross Advertising

Swiss Navy achieves 4x revenue growth with James Ross Advertising

The customer, Swiss Navy, a niche personal lubricant brand, faced the challenge of expanding from specialty retailers into mainstream markets. Their existing brand perception limited appeal on national shelves. James Ross Advertising was engaged to provide brand repositioning and strategy to shift this perception towards wellness.

James Ross Advertising rebranded Swiss Navy around a universal message of connection and confidence, creating new packaging and marketing assets. The solution included a new e-commerce site and SEO strategy. This effort secured national distribution in major retail chains and drove a 4x revenue growth for the customer since the rebrand.

Swiss Navy