Case Study: Palm Beach Motor Yachts enhances its digital presence with James Ross Advertising

Palm Beach Motor Yachts launches a 2× faster pre-owned platform with James Ross Advertising

Palm Beach Motor Yachts, a builder of custom performance yachts, faced the challenge of a U.S. digital presence that did not reflect its strong global reputation. They needed a comprehensive strategy to showcase their bespoke craftsmanship to affluent buyers, which included a new content architecture, a modern pre-owned platform, and a high-touch email marketing program. To address this, they partnered with James Ross Advertising.

James Ross Advertising designed a high-performance digital ecosystem for the customer. Their solution included reworking website content, developing a dedicated pre-owned site with faster load speeds, and managing ongoing email marketing campaigns. The results were a fully launched brand with a strong identity and immediate consumer interest and engagement in their digital channels.

Palm Beach Motor Yachts