Case Study: Filthy Food builds a standout premium CPG brand with James Ross Advertising

Filthy Food wins standout shelf presence and a seamless e-commerce experience with James Ross Advertising

Filthy Food, a premium line of cocktail garnishes, needed a bold and disruptive brand identity to stand out on crowded shelves, earn credibility with mixologists, and engage modern consumers. They partnered with James Ross Advertising to develop a comprehensive brand and go-to-market strategy.

James Ross Advertising built a full-spectrum solution that included an irreverent visual identity, sleek packaging, a responsive e-commerce website, and targeted outreach. The results included a standout shelf presence, widespread adoption by bartenders and cocktail enthusiasts in major markets, and a seamless online experience that converts sales. The vendor successfully established a bold brand personality that matched the product's flavor and attitude.

Filthy Food