James Ross Advertising
44 Case Studies
A James Ross Advertising Case Study
BioXgenic, a line of intimate wellness supplements, faced the challenge of building trust and mainstream visibility in a crowded market. Their goal was to secure major retail partnerships and drive consumer awareness. To overcome this, they partnered with James Ross for a comprehensive brand repositioning and retail strategy.
James Ross Advertising developed a full-spectrum solution that included bold packaging design, a celebrity ambassador strategy featuring Randy Couture, and multi-channel campaign execution. The results were a fully launched brand with strong identity, immediate consumer engagement, and successful national retail placement. The campaign generated millions of digital impressions and drove significant site traffic, establishing BioXgenic's market credibility.