Case Study: YC's Mongolian Grill achieves major media reach with The James Agency

YC's Mongolian Grill secures 27 media hits in 45 days with The James Agency

YC's Mongolian Grill, an Arizona eatery specializing in custom stir fry, approached The James Agency for public relations support to launch its new Scottsdale location. The challenge was to generate significant awareness and buzz for the restaurant's grand opening.

The James Agency implemented a strategic PR campaign centered around the "YC's Way" story of freshness and quality. The solution was highly successful, securing 27 media hits within 45 days and executing a free stir fry day event. These efforts reached an audience of over 101 million people, generating a total publicity value of $3,343,894 for The James Agency's client.

YC's Mongolian Grill