Case Study: Westin Tempe boosts brand buzz and impressions with The James Agency

Westin Tempe earns 99M impressions in 6 months with The James Agency

The Westin Tempe hotel partnered with The James Agency to revitalize its public relations and media presence, seeking to transform its premium amenities into greater brand recognition. The challenge was to amplify the hotel's buzz and position it as a must-visit destination for both locals and travelers.

The James Agency executed a strategic PR and influencer relations campaign, crafting media-worthy stories around the hotel's events and venues like the Skysill Rooftop Lounge. This solution generated 52 media hits and 12 influential collaborations, resulting in 99 million impressions and an estimated $233,000 in publicity value within six months. The agency successfully made the Westin Tempe an unforgettable brand.

Westin Tempe