Case Study: Ray Cammack Shows achieves a clearer brand strategy with The James Agency

Ray Cammack Shows drives 2024-2025 publicity value with The James Agency

The James Agency was engaged by Ray Cammack Shows, Inc. (RCS), a legacy leader in carnival entertainment, which needed a fresh perspective on its brand to ensure its marketing lived up to the quality of its midway experience. The challenge was to address industry misconceptions and align the company's messaging, visuals, and digital presence with its core values of safety, innovation, and guest satisfaction.

Through its Stratagem process, The James Agency developed a full-scale strategic marketing plan focused on RCS's key differentiators. This solution led to a long-term marketing blueprint and a continued partnership via a retainer for public relations, paid media, organic social, and creative services. The measurable impact included securing significant future publicity value and generating millions of impressions for the brand.

Ray Cammack Shows, Inc. (rcs)