Case Study: Phoenix Children’s Hospital Foundation drives heroic fundraising with The James Agency

Phoenix Children’s Hospital Foundation boosts digital donations with The James Agency

The James Agency partnered with Phoenix Children’s Hospital Foundation to address the complexities of healthcare fundraising. The challenge was to drive critical funding for the foundation's mission of providing world-class care to ill and injured children.

The solution implemented by The James Agency was the "Be a Hero to a Hero" campaign, which used heart-forward storytelling and data-driven strategy across paid media, organic social, and videography. This effort resulted in a significant increase in year-over-year digital donations and total giving, generating millions in total publicity value for the Phoenix Children’s Hospital Foundation.

Phoenix Children’s Hospital Foundation