Case Study: Northern Arizona University engages underserved students with The James Agency's emotion-first campaign

Northern Arizona University drives 0K+ clicks with The James Agency

Northern Arizona University (nau) sought to engage placebound students in Arizona with a media mix that excluded common digital ad forms. They turned to The James Agency for a strategy that combined paid media and creative services to reach this underserved audience.

The James Agency implemented a research-driven solution, developing the emotional "At the Speed of You" campaign. This approach used a unique media mix to connect with rural communities, resulting in over 0 million campaign impressions and 0 thousand-plus clicks.

Northern Arizona University (nau)