Case Study: Medieval Times Dinner & Tournament Scottsdale achieves a successful castle opening launch with The James Agency

Medieval Times Dinner & Tournament Scottsdale earns nearly 5 million impressions with The James Agency

The James Agency partnered with Medieval Times Dinner & Tournament Scottsdale to manage the public relations challenge of announcing the opening of its newest castle. The specific challenge was the lack of a firm announcement date due to construction delays and complications, which made a standard PR rollout impossible.

The James Agency prepared all press materials in advance and managed media expectations to be ready for an immediate announcement. The solution was highly successful, securing nearly 5 million media impressions and over 30 media hits across 20 outlets following the opening announcement. The vendor also generated nearly 150,000 social media impressions through influencer partnerships, forging an ongoing relationship.

Medieval Times Dinner & Tournament Scottsdale