Case Study: JDM Partners drives growth and modernizes brand perception with The James Agency

JDM Partners drives 63 media placements in 6 months with The James Agency

The James Agency partnered with JDM Partners, the owner of the Arizona Biltmore Golf Club and Adobe Bar & Grille, to modernize the brand perception of these Phoenix icons following recent renovations and reengage guests. The challenge was to shift outdated expectations and drive bookings, memberships, and repeat visits for the properties.

The solution began with The James Agency's Stratagem process, which involved research to uncover key insights and build a strategic messaging platform for each property. This grew into a full retainer partnership providing ongoing email marketing, social media, public relations, and creative services. The results included over $0M in publicity value, 63 media placements in six months, and a significant percent increase in holiday gift card sales, equipping the brands for long-term growth.

JDM Partners