Case Study: City of Peoria Achieves a Stronger Innovation District Brand with The James Agency

City of Peoria builds Peoria Innovation Core with The James Agency across 800-acre parcel

The City of Peoria faced the challenge of marketing its 800-acre Core 2 parcel, which was initially perceived as an undevelopable leisure and retirement destination. Despite major infrastructure investments, the city lacked a clear and credible story to market the area as a high-tech employment hub. The James Agency was partnered with to provide branding and messaging services to address this.

The James Agency reframed the city's narrative to be forward-looking by developing a new brand, logos, and the messaging "Where Bold Ideas Take Shape." This transformed the parcel into a cohesive, market-ready innovation district during a key outreach period. The solution built momentum and enabled the City of Peoria to confidently present, market, and advance its economic development goals, elevating its economic profile.

City of Peoria