Case Study: Caffe Vita achieves record-breaking Phoenix grand opening media coverage with The James Agency

Caffe Vita earns 91 media hits in 2 weeks with The James Agency

Caffe Vita, a leading independent coffee roaster from Seattle, faced the challenge of generating effective PR outreach for the grand opening of its first Phoenix location. They partnered with The James Agency for public relations services to handle this crucial launch.

The James Agency implemented a PR strategy that highlighted Caffe Vita's unique personalities and historic connection to Phoenix. This approach secured 91 media hits in just two weeks, resulting in record-breaking grand opening coverage for the client. The James Agency delivered the most successful launch in Caffe Vita's 27-year history.

Caffe Vita