Case Study: Belgravia Group achieves pre-construction full occupancy with The James Agency

Belgravia Group fills Portico pre-construction with The James Agency

The James Agency was enlisted by Belgravia Group to lead the launch of its debut Arizona community, Portico. The challenge was to strategically position Belgravia as a premier developer in a new market and captivate the interest of prospective residents in Scottsdale to secure occupancy for the new luxury living community.

The James Agency implemented a comprehensive solution using public relations, paid media, and tailored content development. Through meticulous campaigns that highlighted Portico's bespoke living experience and natural surroundings, the agency generated significant buzz. This strategy was highly successful, achieving full occupancy before construction was even completed. The James Agency's work also delivered measurable results, including 48.5 million PR impressions, 19 thousand landing page views from paid media, and 589 brochure downloads.

Belgravia Group